TUI Germany: Quality improvement of hotels and services in Greece

The quality of the hotels and the services provided by the Greek hotels was improved last year, according to a research by TUI Germany.

The results were presented by Elke Janssen, head of the TUI Hotel Consulting & Quality Management, during the "4th Meeting for Quality in Tourism" held in Rhodes.

More specifically, on a scale from 0 to 10, the total rating of the Greek hotels was 8,70. The islands of Kos, Rhodes, Crete stand out with 8,84, 8,73 and 8,70 respectively.

The main conclusions were:

- Quality is a major factor for potential customers of hotels and destinations.

- The best results were at the categories "customer service", "hotel facilities" and "restaurant quality". The category "room quality" is at low levels, however improved compared to 2015.

- Compared to other EU destinations, Greece is among the best on the "hospitality" category.

- On the other hand there is room for improvement in the field of environmental care as well as cultural infrastructure.

The TUI Germany customers to Greece have the following characteristics:

- 50 pct are couples and 40 pct families with children

- 43 pct are people with university education

- 49 pct are people of higher income

- 1/2 of the customers visiting Greece are 40-49 years old, followed by 50-59 years old (27 pct) and 30-39 years old (20 pct).

- September is the month with the highest number of arrivals, followed by August and June.

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