Greece's efforts to persuade skilled Greeks to return to the country after emigrating abroad in search of better career opportunities during the crisis were the subject of an article published in the "Financial Times" on Monday under the headline "Greek companies tour Europe to lure back skilled nationals".
It noted that Labour and Social Security Minister Niki Kerameus is "touring Europe to persuade her compatriots to return and rebuild the country’s workforce," heading missions to European capitals such as London and Amsterdam to send the message to expatriates that Greece has changed and can now offer them opportunities.
Kerameus noted in statements to FT that the atmosphere is initially negative: “ They see in us the representatives of the state that pushed them away. And the challenge is even greater: to show them that today’s Greece has nothing to do with the Greece of 2010 or 2012.”
The article points out that more than 600,000 mainly young and highly educated Greeks left the country between 2010 and 2021 due to the economic crisis, when the country experienced the most "severe recession of any developed economy during peacetime".
It also pointed to early signs of a reversal in the outflow, however, noting that in 2023 there were more people arriving than leaving for the first time since 2009 and that 60% belonged to the most productive age groups, 20-44 years old.
The article also outlined the incentives introduced by the Greek government to encourage Greek expatriates to return, such as a 50% reduction in income tax for seven years for those that have worked at least five years abroad and the roadshows Kerameus is organising, with the participation of big Greek and international companies who offer immediate employment opportunities. 
The article ends by concluding that "emotional ties remain the strongest pull," however, and cites a survey by BrainRegain, an NGO focused on reversing brain drain, which shows that more than half of Greeks would be motivated to return by personal and family bonds, while 32 percent missed the country's warm weather.