"In an era where the global economic and geopolitical balance is being reshaped, Greece is called upon to strategically leverage its geographical and historical advantage" was noted by Robin van Puyenbroeck, Executive Director of Business Development at the World Trade Centers Association (WTCA), "Greece is uniquely positioned-both geographically and historically-to play a bridging role in this changing trade environment. Its ports are already important logistics hubs, and its continuously developing infrastructure and connectivity make it an ideal platform for regional distribution and facilitating trade."
In an interview with Athens-Macedonian News Agency (ANA-MPA) and journalist Alekos Lidorikis, Van Puyenbroeck discussed the current global situation, the challenges and opportunities of the transatlantic relationship, the role of Europe, and the strategic importance of Greece. 

"We are living in a period of profound global restructuring. This transition-where the old certainties that supported trade and alliances no longer hold as they once did-did not happen overnight, but has been evolving for many years. From geopolitical upheavals to more aggressive national industrial policies, the global landscape is undergoing tectonic shifts-geopolitically, geoeconomically, and strategically. At the same time, we are experiencing a massive technological transformation, with artificial intelligence deeply affecting the way we live and work. We still do not know exactly where this will lead, but it is clear that we are no longer operating under the assumptions of the post-war global order. Countries are openly prioritizing their national interests. There is a clear shift from alliances based on continuity and a level of solidarity to more transactional relationships. And in contrast to alliances, transactions are by nature short-term and fragile-they can change in an instant. Bridgewater, the world's largest hedge fund, aptly described this phenomenon as modern mercantilism: a trend where governments are increasingly focused on achieving geopolitical power and economic self-sufficiency", van Puyenbroeck stated at a question on the current condition of the global geopolitical and trade landscape.
Asked on the translatlantic relations, he said that it is creaking but not collapsing. "We are seeing stress tests at all levels. What is happening now is a major warning, and for Europe as well. Long-standing assumptions about cooperation, multilateralism, and economic convergence are under pressure. However, we must not forget the fundamentals: just in 2024, US-EU goods trade exceeded 970 billion dollars. This interdependence doesn't easily vanish. We need to recognize the difference between alliances and transactions. Alliances are based on trust and long-term commitment. They are imperfect, but they endure. Transactions may offer quick benefits, but they are fragile and unstable. Today, the global system resembles more of a marketplace where deals are constantly changing, and this is uncharted territory, especially for those who believe in multilateral institutions and predictable frameworks. From the WTCA's side, our more than 300 members in nearly 100 countries are experiencing this transition firsthand. The most frequent concern we hear is the need for predictability. Businesses can manage pressure. What is more difficult is prolonged uncertainty."
 Asked on Greece role in this changing global trade landscape, given its geographical location he said that Greece is uniquely positioned both geographically and historically to play a bridge role in this changing environment. Located at the crossroads of Europe, Asia and the Middle East, Greece is not only a member of the European Union, but also a strategic entry point to wider trade corridors. Its ports are already important logistics hubs, while its ever-improving infrastructure and connectivity make it an ideal platform for regional distribution and trade facilitation. Greece can use this position to act as a stabilising economic force, connecting markets in the East and West and boosting investment not only to the EU, but also to the Mediterranean and the Balkans. More broadly, Greece can be a model for how small and medium-sized economies can play an active role in shaping trade strategy by focusing on logistics, digital infrastructure and regional cooperation.
 On the current presence of WTCA in Greece and its future plans in the area, van Puyenbroeck said that Greece constitutes a basic strategic priority for WTCA. "Our ambition is to expand our presence in cities such as Athens, Thessaloniki and other financial centres such as Patras and Heraklion. Its geographical location, its sophisticated logistics infrastructure and the fact that it is both a member of the EU and a gateway to non-EU markets make it an ideal environment for the development of WTCA.
We see huge opportunities to further support Greek businesses, especially SMEs, in accessing international markets, attracting investment and hosting international trade events. The WTCA is actively working with partners in the public and private sectors to explore new growth opportunities and expand the WTC brand as a driver of Greece's long-term trade and investment strategy.