Marketing Greece, the association of tourism agencies and hoteliers promoting Greek tourism, said on Tuesday it had inaugurated a digital assistant on its travel platform Discovergreece.com, called 'Pythia'.

The chatbot has been in operation for a few days, it said, and is provided to Discover Greece as a service by Matador Ventures.
It includes affiliate links for hotel bookings (through a collaboration with WebHotelier), flight bookings (through Skyscanner), as well as activities bookings through Discovergreece.com's 'Activities & Tours section'. It also interacts with the social media platforms WhatsApp, Messenger, and Instagram, and offers the option of speaking to a customer service representative.