LEGO Group committed to continued investment in China: company president, CEO

SHANGHAI, (Xinhua) -- The newly opened LEGOLAND Shanghai Resort stands as a testament to LEGO Group's confidence in China, and the global toy giant remains committed to continued investment in the Chinese market, the company's President and CEO Niels B. Christiansen said on Saturday.
Hailing the project as "an important milestone for the LEGO Group," Christiansen added that: "LEGOLAND Shanghai Resort will be an integral part of the LEGO ecosystem in China, and its opening reaffirms LEGO's long-term commitment to China and to Chinese people."
"We are confident this great project will contribute to the economic vitality of Shanghai, aligning with the national strategy of expanding domestic demand through advancing high-quality development in the tourism and cultural industries," he added.