BEIJING, (Xinhua) -- Public opinion on regulations for the supervision and administration of livestream e-commerce is being solicited, China's top market regulator announced on Tuesday.
The State Administration for Market Regulation said that it has drafted the regulations in collaboration with the Cyberspace Administration of China to enhance livestream e-commerce supervision and administration, safeguard the legitimate rights and interests of consumers and operators, and promote the healthy development of the sector.
The regulations require livestream e-commerce platform operators to enhance identity verification and qualification reviews for livestream room operators, livestream marketing services agencies and livestream marketing personnel.